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Conducting a Market Analysis
This workshop explains the importance of doing a market analysis and how to best conduct your research. Case studies are included to help you start your analysis today. Read more
Valuing a Business
This free online business workshop will explain reasons to assess your company's fair market value, illustrate the 3 approaches to determining the value of a business, and provide Read more
Identifying Your Sales Strategy
This free online business workshop will help you develop your company's sales strategy by preparing a sales forecast. Read more
Protect Your Intellectual Property with Patents, Trademarks, and Copyrights
This free online business workshop will help you understand why you must protect your company's intellectual property. Read more
Pricing Products and Services
This free online business workshop will help you develop your pricing strategy for your product or service using market research, pricing models, and other pricing techniques. Read more
Building Your Brand
This free online business workshop will help you define your company’s brand, identify ways to increase the strength of your company’s brand, and show how a strong brand reputation Read more
Preparing a Balance Sheet
This free online business workshop provides a step-by-step guide on how to prepare a balance sheet. Read more
Personalization Strategies to Attract and Retain Customers
This free online business workshop will discuss one-on-one marketing tactics and personalization strategies, provide case studies of innovative, successful companies, help you deve Read more
Managing Your Cash Flow
This free online business workshop will illustrate the importance of analyzing your cash flow, help you prepare a cash budget, and explain the methods of determining cash in and ca Read more
Maintaining an Agile Company: Tips to Respond to Changing Markets and Changing Customers
This free online business workshop will help you conduct a self-assessment to determine if you are meeting your customers' needs, understand different approaches your company can u Read more
Targeting Your Market
This free online business workshop will help you identify your company's target market by demographic, psychographic, behavioristic profiles as well as addressing other market segm Read more